Our Mission

• To set and maintain the highest standard of quality and ethics in everything we do
• To provide perfect, delicious coffee products and excellent, reliable services to our customers
• To earn the trust of our customers, employees, partners and our community and to contribute to good development and prosperity
• To inspire and to connect people

Our Vision

• To be established and trusted as the perfect coffee business partner
• To be a leader in innovation, service and quality
• To be among the most admired and respected companies in our industry
• To be the leader in our markets

Our Values

• Honesty, Integrity, Reliability, Excellence
• To be open minded, to listen, to care and to be pro-active
• To be innovative and pragmatic